Chowderfest Digital Outreach Wins 2021 NJ Excellence Award



SOUPER!: Southern Ocean Chamber members (from still left) Samantha Cisternas, Kate Krier, Lori Pepenella, Chris Schwab, Jerry Thompson, Jeremy DeFilippis, Marie Daley, Michelle Collins-Davies, Andrea Driscoll and Carol Holmes settle for the Tourism Excellence Award for Electronic Outreach for the Chowderfest campaign. (Provided Photo)
Everybody’s got their most loved chowder that they considered a winner at Chowderfest 2021, but the occasion by itself is a winner. The business that offers it gained a statewide tourism award for the event’s digital marketing and advertising all through the pandemic.
The New Jersey Tourism Business Association held its Tourism Excellence Award Ceremony at the Really hard Rock Casino in Atlantic Metropolis on Dec. 1, and the Southern Ocean County Chamber of Commerce approved a gain for Electronic Outreach for the Chowderfest campaign.
The esteemed annual award gets nominations from all over the point out and acknowledges “outstanding achievement of positively endorsing locations inside New Jersey as a vacation spot.” Other winners provided a wide variety of marketing and advertising and tourism achievements from Haddonfield, Wildwood, Cape May perhaps County and Elizabeth.
For far more than 30 a long time, Chowderfest has served up a crowd-gathering celebration that is regarded Prolonged Seashore Island’s farewell to summer time.
“In 2020, with the coronavirus pandemic avoiding these types of a gathering, the problem was how an legendary party such as Chowderfest could keep on,” pointed out Lori Pepenella, chamber CEO.
Voting on the internet was the remedy – extending the contest to an overall thirty day period. The Traveling Taster Technologies was easy for voters by just signing up on Chowderfest.com, and their “passport” was promptly delivered to their cellular phone, prepared to use.
It “engaged countless numbers to take in in or acquire out through the thirty day period, bringing far more people today into the area and making it possible for additional time to get pleasure from tasting,” mentioned Pepenella.
“The business met with achievement in 2021 with the cook dinner-off part pushed directly to assistance taking part places to eat, and the totally free onsite weekend ceremonies featuring are living tunes, beer, chowder for buy and activities.”
To select the award winners, NJTIA experienced an exterior committee decide on initiatives, situations, courses, partnerships, promotional initiatives, digital outreach or sights by any particular person, organization or firm, be it general public or personal, financial gain or nonprofit, “who will work toward improving upon the New Jersey tourism item, expanding right away stays and attracting out-of-state readers and growing mid-7 days stays, escalating tourism expenditures, and positively endorsing destinations inside of New Jersey as a place,” reported the tourism association.
The award was received by Southern Ocean Chamber board associates Christopher Schwab, Jeremy DeFilippis, Andrea Driscoll, Marie Daley, Jerry Thompson, Michele Collins Davies and Carol Holmes, alongside with personnel Lori Pepenella, Kate Krier and Samantha Cisternas.
For more facts on the things to do of the Southern Ocean Chamber, which is celebrating its 107th 12 months, call 609-494-7211, or go to visitLBIregion.com, or on social media as @southernoceanchamber or @lbiregion.  —M.S.

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