Cory Higgins, CMO and co-founder of Jetty, has been chosen to the advisory board of the Surf Market Producers Affiliation. (Image courtesy of Jetty)
Jetty recently created the news for its new determination to the Surfrider Basis. But that isn’t the only report of the LBI-based mostly brand’s inroads on a national scale. Jetty CMO and co-founder Cory Higgins has been chosen as an advisory board member to the Surf Market Producers Affiliation, the trade affiliation of surf field suppliers for the earlier 30 yrs. He will be the 1st-ever East Coaster to serve on the board of the incredibly West Coastline-primarily based sector.
“It’s actually exciting to have the option to sign up for the advisory board,” Higgins stated. “Jetty has worked definitely hard to receive a seat at the surf field table, and I’m hunting ahead to pulling back the curtain of our field a very little, having the chance to place in my 2 cents to support guide its path. Just staying nominated and named to the board was honor enough, but then to uncover out that I’m the initially East Coast-primarily based representative helps make it that a great deal a lot more specific.”
Higgins heads up product sales for Jetty. His really hard perform and character have gotten the model into about 300 retailers in the U.S. and Canada. He spends a great offer of the 12 months on the street, driving to visit vendors and attending trade reveals all about the state. As a member of the Outside Sector Affiliation, he assisted stand for the group in Washington, D.C., lobbying the federal government as to the significance and financial worth of the outside recreation sector in 2019.
It also bears noting that Jetty is a tiny to medium brand name in this market. Higgins is an avid surfer, snowboarder, fisherman and adventurer, but lots of of Jetty’s contemporaries are now subsidiaries of enormous global conglomerates that are much eradicated from surfing. He will sit on the board with reps of Reef and O’Neill, brand names that have been in the match for 40 and 70 several years respectively.
Sean Smith has been with SIMA for 20 several years, serving as government director due to the fact 2003.
“Getting Cory on to the SIMA Board was a no-brainer,” defined Smith. “Cory and his workforce accomplished what several have failed to do for a long time – to get an East Coastline manufacturer established and revered in the West Coast-centric surf environment. In addition, Jetty is a brand that shares the SIMA ethos of being superior to the setting. They are a Accredited B company and do eco-helpful monitor printing. That is awesome, primarily for a manufacturer of their sizing!
“What tends to make Cory this kind of a great addition to the SIMA board is that he’s identified, enterprise savvy, fantastic at constructing interactions in the field and does not be reluctant to problem the status quo. Which is precisely what SIMA demands to be driving the sector into the coming several years.” —J.C.