New on the Surf City Shopscape, Aqua Marine Beach Boutique

(Photograph by Maria Scandale)
A new boutique in Surf Town needs to lengthen itself to area citizens by remaining open up all calendar year, and also be a welcome sight to new house owners. And opening suitable right before the vacations, it is a person far more vacation spot for an ever-switching array of gifts.
Aqua Maritime Seashore Boutique is right here by the inspiration of co-homeowners Helen Lewis and Barbara Biancamano.
Lewis has owned a retail retail outlet in Robbinsville for 17 decades, and has been buddies with Biancamano for 33 a long time. They generally talked about owning a company together. Five decades in the past, they started out Jersey State Line (, centered on Jersey-themed jewelry, but LBI provided an even broader vision in 2020.
“My husband’s loved ones has been coming to LBI for 50 years,” Lewis mentioned, “and Barb and I are equally seaside people today, and we imagined what far better put to open a shop than on LBI?”
The shop options garments, jewellery, property add-ons and presents these types of as magnificent candles, as perfectly as some things for wintertime-indoors-at-the-seaside time, like puzzles, textbooks and dialogue-starters – nicely within just affordability.
“It’s a boutique devoid of the boutique prices. We invest a good deal of time curating a collection that is distinctive however cost-effective. Also, with the truth that the stock is dynamic and generally switching, you will generally see anything new below,” the two proprietors stated.
The vivid web site at 2 South Extensive Beach front Blvd. is on the ocean facet of the road with additional off-street parking.
“It in fact was a happenstance that we located this location” Lewis commenced. “My family and I were just driving around the Island at the beginning of October, and we saw this location for lease. We ended up down searching for serious estate, noticed this assets and took it on the place.”
The shop co-entrepreneurs are “excited to be listed here and aspect of the community. We glimpse ahead to setting up the relationship with the locals, 2nd home owners and the people today who are regulars here,” Lewis mentioned. “We’re not just a seasonal retail outlet we seriously want to be below to establish ourselves in the neighborhood, like I have at Gifted in Robbinsville. It is definitely all about the personalized support.”
The shop’s very own gift baggage, concluded with tissue and ribbon, make wrapping unwanted if the acquire is a current. It’s completely ready to go to the host’s property, to the occasion, or back again house with no more hard work or time desired.
What’s inside of the wrapping may possibly be a trendy jacket, a comfortable shirt, a standout knit/bead-appliquéd headband, a stuffed Santa Claus, shore kitchen ceramics, or socks that say, “getting shit performed.” A biography published for youthful-adult age is ready to instruct the upcoming era who Ruth Bader Ginsberg was. This is also a location to uncover beautiful, quality property equipment bearing maps of Ocean County and Extensive Seashore Island, and considerably far more. Some strains are custom made created for the store.
“We also have personalized-created sweatshirts and outfits highlighting more than just LBI, also Extended Seaside Island towns exclusively,” Biancamano claimed.
They like to work with gals-owned companies precisely, when stocking the shop. Creations created by artisans in modest batches relatively than by a huge-name enterprise are also sought just after.
“This is a excellent vacation spot area for a girls’ getaway weekend,” the house owners stated, incorporating they are following COVID protocols, together with wiping down surfaces, obtaining hand sanitizer at the checkout station and demanding masks. If a shopper will come in with out a mask, they will offer one particular.
“The cause why we opened this retailer other than, with any luck ,, economical reward, but actually is to provide us pleasure,” Lewis claimed. “It seriously is intended to carry us and our clients joy.”
For now, times open up will be Friday, Saturday and Sunday, and the week before Christmas that will grow considerably. The owners suggest following the Instagram account @aquamarinelbi or the Facebook website page Aquamarine Beach Boutique, which is 3 individual phrases.
— Maria Scandale

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