Sundella Coastal Lifestyle Brand Represents the Modern Beach Bum

Stand for: Sundella founder DeAnte Clay-Thomas and his most effective good friend Martin Moreno stand proudly in entrance of Sink-R-Swim, in which Sundella merch can be obtained this summer season. (Provided image)
Summer months 2021 is not just a time, but an total movement as bare toes get ready to hit the sand and bare, smiling faces greet every other in passing. Just in time, Sundella is the hottest coastal manufacturer to usher in a new technology of beach front bums.
Sundella founder DeAnte Clay-Thomas, who was born and lifted in New Jersey, has constantly deemed Seashore Haven his summer season house. “It’s hard to go wherever else,” he shared. “The euphoria you experience on the Island is next to none.”
The seed that sprouted Sundella came to Clay-Thomas in 2017 on a regular beach day – on 29th Road, in Seashore Haven Gardens, to be correct. Observing the leisurely beachgoers all-around him, he was motivated to structure a product or service that caters to today’s technology. Originally, the plan centered around the technological desires of coastal consumers. Even so, immediately after paying out time in the design phase and assessing the challenge from a expense perspective, he made a decision to desk the plan until he graduated from higher education and had enough funds to work with.
Capture OF THE Day: Chris Diaz sporting activities a Seaside Vibes tee when fishing offshore in North Carolina. (Equipped photo)
Quick-forward to January 2020, when Clay-Thomas found himself on the beach (this time in Clearwater Seaside, Fla.) celebrating his birthday and contemplating his aims. Acquiring graduated from Temple College and scored a vocation in source chain administration with Grubhub, “I believed to myself, what am I waiting around for? I have the income. I really don’t want to say I really should have, could have in 30 several years.”
Little did he know what the coming 12 months would have in retailer, as the pandemic swiftly swept the country. The good thing is, Grubhub has thrived in the course of quarantine, and Clay-Thomas expended people months creating a sunny concept for shore folk to consider solace in when normalcy returns.
LIFE’S A Beach: Sundella founder DeAnte Clay-Thomas checks out the beach front in a Coastal Products tee. (Equipped photo)
With that in head, he resolved to retain his tech solution layout on the back burner and emphasis on come to feel-superior way of living attire. In accordance to Clay-Thomas, “90% of a brand name is the link you make with people and how it would make them come to feel.” So, to start off, Sundella gives a range of summery tees (in addition to typical white and gray are enjoyable shades these types of as banana product, mint, sky blue and sand) as well as stickers, aimed at the hearts of beach enthusiasts and fishing enthusiasts. Sundella’s symbol is a joyful brown pelican, that majestic coastal chook that can be found diving head to start with to scoop up prey in its monumental pouched monthly bill.
Sundella launched in April and surpassed $1,000 in profits in its initially week. Clay-Thomas emphasized the great importance of “starting at residence,” even though Sundella has created it to numerous states along the East Coast, and as considerably west as Arizona. On LBI, locals and readers can seize Sundella products within Sink ’R Swim, Surf Shack South and Vikings Outfitters to add a splash of coloration to their beachwear this year. In any other case, take a look at and @sundellabrand on equally Facebook and Instagram. —M.M.D.

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