Sweet Addition to Seaport Plaza, Joe’s Bake Shop Pops Up at Union Market With Preview of Stuffed-Cookie Decadence



PALATE PLEASER: Nikki Jillson has a sweet tooth and an eye for layout. She and her spouse and children named the bakery soon after her younger brother, Joe, who died at age 19 from an car incident, a very little fewer than two many years in the past. (Photograph by Victoria Ford)
Joe’s Bake Store will open this spring in Tuckerton’s Seaport Plaza, at the end of the row that consists of 777 Tattoos and Retro Exercise.
Powering the relatives-owned venture are head baker and mom of two Nicolette “Nikki” Jillson her cousin, actor Gaten Matarazzo III of Netflix’s “Stranger Things” and her uncle (his father), Gaten Matarazzo Jr.
Jillson spelled out her love of baking took hold about six decades ago, and she soon started off dreaming of opening a bakery.
“I have generally been into attempting and developing new factors,” she said. “I also have a ‘sweet tooth,’ and I can never uncover a very good, sweet, tasty snack.” She is a self-educated baker, educated by investigating and looking at how-to video clips on line and accredited in cake and cupcake decorating.
Each individual Monday evening, about 20 of Jillson’s family members get jointly for supper, she explained. They try to eat, chat, cling out – and, at times, make key life decisions.
At one particular these kinds of relatives gathering, when the youngest Gaten and his father were making the most of and praising Jillson’s professional-high-quality desserts, they started discussing the risk of opening a bakery. “My cousin looked at his father and claimed, ‘Let’s make this function.’”
SNACK STACK: Jillson’s mega-treats are stuffed with a lot more gooey goodness. (Provided Photograph)
So the a few of them hatched a plan.
They started off seeking for a storefront past 12 months but struggled to locate a single they had been about to give up till, a few months ago, the location in Seaport Plaza opened up.
“My uncle noticed it and explained, ‘What do you believe? Let’s seem at it.” They realized ideal away it was best for them.
Outfitting the bakery with gear and decor has been a prolonged but exciting experience, Jillson stated. She and her uncle “have been good associates in the decision-earning process,” she additional. The look they’re going for is “vintage” but “nice and crisp, white and clean,” with meticulously integrated textures and a typically neutral shade palette.
“I want the place to experience super inviting and the foods to speak for itself,” Jillson mentioned. “We want the foods to be the colour and inspiration for the bakery.”
Neighborhood Help: Jillson usually takes a second to warm her chilly fingers and chat with Justin McLean, who experienced stopped by to choose up his pre-purchase. (Picture by Victoria Ford)
One particular the latest Sunday early morning, as a preview of the new business, Jillson orchestrated the “Half-Pound Stuffed Cookie Pop-Up” event at Union Current market – for which she had loaded 60 pre-orders for pickup and built a good deal additional for walk-up revenue.
While experimenting with new thoughts, she struck gold with the stuffed-cookie thought.
“I believe I did my brother proud when coming up with these they certainly are a thing he would have totally cherished!”
The enterprise is named for Jillson’s brother, Joe Olivier, who died June 16, 2020 at age 19, following crashing his pickup truck off Forge Highway in Eagleswood.
“Joey had the kindest soul and the largest heart,” his obituary read. Olivier was born in Toms River and grew up in Minimal Egg Harbor he graduated from Pinelands Regional Large University, in which he was involved in youth football. Naming the bakery following him just felt right, Jillson claimed.
For Sunday’s pop-up, Jillson well prepared a menu of 6 flavors.
“Get Toasted” is a double-chocolate graham cracker cookie (with excess chocolate chips and mini marshmallows and topped with added graham cracker crumbs), stuffed with a total s’mores – i.e. graham cracker bottom, chocolate on prime and a jumbo size marshmallow filling.
The “OG” cinnamon and brown sugar cookie has crushed biscoff cookies and cookie butter filling.
“Red White and U” is a purple velvet cookie, white chocolate chips, sweet product cheese filling.
“I Scream for Cookies ’n’ Cream” is an Oreo/white chocolate cookie with Hershey’s cookies ’n’ creme chunks and crushed Oreo, stuffed with white chocolate and Oreo cream.
The Monsters Cookie is a chocolate chip/chunk cookie topped with flaky Malden salt and stuffed with Nutella.
“Birthday Surprise” is a Funfetti sugar cookie topped with sprinkles and stuffed with pink strawberry buttercream.
She also experienced sample packing containers of mini cookie sandwiches, home made jumbo marshmallows and very hot cocoa, as very well as artfully coated chocolate bars: stylish, swirly chocolate-dipped creations accomplished by making use of candy molds and including a contact of shimmer.
Jillson is a self-described perfectionist with an eye and talent for aesthetic facts. “I’m quite big on structure and presentation,” she explained. The target for Joe’s Bake Store is not to be a grab-and-go procedure – alternatively, “I want folks to occur in and have an practical experience.”
She hopes to locate stability in fulfilling the community’s cravings and staying true to her individual vision. “I like staying ‘outside the box’ and creating older points new and in an modern way,” Jillson claimed.
The pop-up menu was a teaser the full shop will provide an even broader array of alternatives. In addition to Jillson’s specialty stuffed cookies and chocolate bars, she’ll have gourmet cupcakes, pastries, brownies and other irresistible confections.
In Olivier’s honor, Jillson and the Matarazzos donate proceeds from bakery sales to a memorial scholarship fund at Pinelands Regional Higher University and to the Present of Everyday living Donor Application and will take part in that organization’s Donor Dash 5K in April.
Abide by Jillson’s journey to Joe’s Bake Shop on Instagram @nikkijillson.
– Victoria Ford
victoria@thesandpaper.net

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