Satisfy THE BAND: (Top, from remaining) Choir director Jeffery Thyer, store operator and guitarist Jason Schlusser and guitarist Jeremy Renner welcome audio lovers in to store, play and find out. (Shots by Ryan Morrill)
Southern Ocean County is unique in that it harbors a flourishing tunes scene, crammed with a numerous myriad of comprehensive-time musicians. Bars, coffee outlets and songs venues abound, but what means do musicians have to purchase, sell, trade or repair their equipment? Until finally December, the closest stores had been Russo’s Songs, found all the way in Monmouth County, or Guitar Centre, down in Atlantic County, which has been demonized by most tunes buffs as a corporate monster.
Fortuitously, Jason Schlusser, who is a Surf Town resident for 50 percent the 12 months, was joyful to fill that void when he opened Waterview Tunes, positioned at 690 East Bay Ave. in downtown Barnegat. “The total objective is to be the anti-Guitar Heart,” he reported with candor. He proudly styles his enterprise after that of How You Brewin? café in Surf Metropolis. The criteria he borrows intend to generate a neighborhood room that is clear and spouse and children welcoming, and focuses on excellent above amount. Being aware of the have to have for a musician’s useful resource, Schlusser reported, “This was a scenario of ‘if you make it, they will arrive.’”
Schlusser is a guitar player with an schooling in jazz percussion and songs technological know-how.
“Over the a long time I’ve owned recording studios, a booking company, a different (songs) retail outlet, did are living audio …” he defined. “Anything you could potentially do in this market, I did.” When not residing in Surf Town, he commutes in from Hoboken. “Let’s just say I commit a good deal of time on the Parkway.”
Some a long time back, Schlusser obtained a put up-Sandy property in Surf Town and renovated it from the floor up. That practical experience labored in his favor when he noticed the vacant storefront in the historic downtown portion of Barnegat. The place formerly housed Tobacco Street, owned by previous mayor Jeff Melchiondo.
Like a lot of other seasonal residents, Schlusser’s relatives hibernated throughout quarantine in Surf Town, the place he homeschooled his young ones. He spent most of the pursuing year renovating the shop.
“A great deal of the time it was just me with a sledgehammer and a crowbar, because what else was I going to do?” He credited Dover Building, stationed just across the street, for aiding him with what responsibilities he could not regulate by itself.
During the pandemic calendar year, Schlusser’s Surf Metropolis neighbor Jeffery Thyer also stayed set on the Island rather than returning to his major residence, in South Philadelphia. All through the bleaker months, they produced the most of the time at residence by playing new music jointly. When Schlusser opened his new music shop on Dec. 1, Thyer was the first worker, or “bandmate,” as Schlusser explained, to arrive on board.
In Philly, Thyer sings in the Singing Metropolis Community Refrain, of which he belongs to the programming committee and choir council. He and Schlusser hope to create a neighborhood choir in Waterview New music.
Amongst the quite a few instruments adorning the walls is this Warwick 30th anniversary edition W Rockbass, signed by Serious, Winger and King’s X. Go to Waterview Music to inquire about instruments, items and classes.
Thyer, which he joked rhymes with “choir,” is, fittingly, a choir director who can make his residing as a tunes vacation agent. His organization programs intercontinental concert tours for choirs and orchestras. It arranges almost everything from flights, buses and lodges to the promo and marketing and advertising, to materials range, all the way down to the closing detail of the concert by itself. “We are a songs vacation agency, and every little thing we do focuses on the mission of that team and how we can advertise that mission.”
Schlusser expounded, “The takeaway from me in his full history is that, from the real range of the materials to the rehearsal to the general performance to basically bodily relocating a choir about – that led us to say Ok, why really do not we commence an adult neighborhood choir here, and put all his applications to use?”
Schlusser realized he would need one extra guitar-savvy employee, but did not advertise for just one. As an alternative, he stood by an intuition that advised him the right human being would stroll in. As serendipity would have it, Jeremy Renner (recognised as the guide guitarist for Buddy Holly tribute band the Rave-Ons) strolled in that very 7 days to look at out the store. Renner is now a different “bandmate” who is joyful to communicate store and give unintimidating lessons and explanations to consumers with an fascination in tunes.
Waterview Tunes aims to provide the desires of the regional music community as a go-to hub for income, services and lessons. Nevertheless the shop focuses on guitars, it also sells high quality string, percussion and keyboard instruments of all rates. Cables, strings and other songs components can also be located, like reeds for horns and PA accessories.
Waterview also presents a risk-free and trustworthy hub for persons to promote their instruments on consignment for really competitive selling prices.
Each and every guitar invest in arrives with a simple setup, and both equally guitar and keyboard purchases come with two free of charge lessons to accommodate any participant. Outside of the first two classes, all classes are taught in a practical, band-like setting.
“Music is communication,” Schlusser explained, incorporating that any human being can follow participating in licks alone in a room all day, but will in the end absence the talent to be equipped to perform on stage with other folks. “To perform with other folks, you have to use your ears.”
The store delivers a complete menu of guitar expert services these kinds of as stringing and re-stringing guitars, polishing, maintenance, modifications and repairs. Schlusser and Renner are pleased simply to demonstrate consumers how to use their gear, which, as lots of players know, can conserve individuals huge time and cash for the reason that, as the saying goes, “We do not know what we never know.” Renner’s classes are custom-customized to each client’s special condition.
All guitars (like bass) are fixed in home, but other devices are sent out to K&S in Millburn for repairs. “They are the gold normal,” Schlusser explained. “They’re essentially doing the job with us to set up a scholarship software. So, obviously, we want to be capable to hire clarinets to middle and substantial school students, and a portion of these rentals will go into our scholarship fund,” he spelled out. “We’re in this article to assistance the community, and hopefully give them a company that some faceless nationwide corporation just can’t.”
The shop also rents out band orchestra devices for college students as perfectly as beater guitars for persons on trip who could possibly have overlooked to convey one, or a person who would like to take part in a Waterview jam, but does not have a guitar handy.
Schlusser’s business enterprise choices are pushed by personalized expertise. He recounted a vacation to Spain, when his guitar did not make it from Heathrow into Spain. “I had to go into some outrageous minimal store and obtain a $350 guitar since there was no way I was spending all my time on a sailboat with mates with out a guitar!”
In the back again of the shop is a multi-goal ensemble place, which can be rented as a follow or recording house. PA, drums, keys and amps are all bundled for a person rental cost.
With local community in brain, Schlusser also hopes to host a range of month to month, all-stage local community jams, which includes a probable doo wop jam, a bluegrass jam, potentially a Grateful Lifeless night time and even an exploration into jazz, based on curiosity. He’d also like to see month-to-month drum circles come to fruition. Thyer will direct an adult vocal ensemble on Wednesdays and Thursdays, traversing a range of content from classical to Broadway. They will also continue to keep in time, singing Christmas carols and other vacation tunes throughout December and Irish people music all around St. Patrick’s Working day, for instance. The hope is to supply a non-religious choir encounter for vocal lovers.
Waterview Tunes does not cater only to the wants of adults. “I have two young daughters. I’m really sensitive to building things kid welcoming, female friendly, family friendly and beginner helpful!” A children’s metal drum workshop is previously in the is effective. For toddlers, Waterview New music has Thursday early morning “mommy and me” music lessons readily available as very well.
Some will argue that a brick and mortar store are not able to compete with the web. Fairly the contrary, reported Schlusser.
“You will frequently see items in below (for) less expensive than you can uncover them on line – and even on our web page.” This is simply because there is a minimal advertising price included in listing goods for sale online. “And if you have to return a little something? Neglect it. You shed what ever funds you saved (by ordering on the net) and then some.”
The actual benefit of a brick and mortar shop, Renner and Schlusser extra, is that it makes it possible for persons to come in and question issues. This guarantees they get the correct merchandise for the suitable cost. “And you get to play the steel drum while you’re here,” Schlusser quipped. “We never have each nut and bolt, but we have great, good stuff.”
Non-musicians can also arrive in and acquire a present for the tunes fans in their lives, even if they have no tech expertise. The retail store is a enjoyable place to acquire Waterview products, this sort of as trucker hats, shirts and hand-thrown mugs by Matt Burton of m.t. burton Gallery in Surf Town. (Pleasurable reality, Burton and Schlusser attended the same higher faculty.)
The actuality that so several places to eat and bars are dedicated tunes venues demonstrates “people genuinely care” about stay audio, shared Renner. So, he added, “having a hub is really great.”
“This is a enterprise that provides back again,” Thyer explained, to which Schlusser included, “And staying a tiny shop, we have some leeway to be innovative.”
Waterview Music is open up from midday to 6 p.m. Monday by Friday, 11 a.m. to 6 p.m. on Saturday and noon to 5 p.m. on Sunday. Take a look at the store web site, waterviewmusic.com, on Facebook at @WaterviewMusicNJ or phone 609-300-4301 to continue to be up to day with the latest happenings and classes.
— Monique M. Demopoulos